Welcome to
Our World
About Siân, Founder of MFD Marketing Ltd.
Branding and Digital Marketing Strategist, trusted with helping service-based business owners stand out for all the right reasons and grow their clients and followers.
Combining creative, personality-driven edge with dynamic strategy that sells, I help founders create unforgettable brands and have creative, dynamic marketing across all of their touchpoints that can scale with them.
With over a decade of experience in change management and freelancing in branding and digital marketing across 7 industries from Legal to Logistics, I know what it takes to build cohesive obsession-worthy brands and lead customers to take aligned action through consistent customer journeys.
Clients get their time and sanity back, knowing that everything is working and attracting the right clients for them. They make an unforgettable impression from start to finish… unless of course the clients love you so much that they never leave.
With this worry all gone? They get to enjoy the freedom of the life they built on their terms, exactly what it was for.
You’ve come here because you’re serious about giving your business the branding and marketing that it truly deserves - invest once and see the results compound, whether you’re a new business owner or scaling and reintroducing yourself for a new era of growth.
Ready to become the undeniable first choice for your dream clients? Apply to work with me below.
It all started with a young girl sat on the family computer typing out letters for her Dad's Architectural and Construction business. This then evolved to business cards, letterhead templates and even a website and social media account as I grew up and discovered a creative flair and passion for digital designs.
Seeing both the 2008 recession hit my family's business and then the events of 2020 hit my best friend's business, I understood the gravity and importance of having unforgettable branding and marketing for service-based business owners to keep their businesses going and to maintain the lives they had built on their terms.
A decade long career in change management with consistent upskilling in digital marketing alongside it has now resulted in MFD Marketing Ltd. and bringing my mission to life; Creative and dynamic marketing for service-based business owners.
With everything moving on so quickly, it feels like there are always new updates, tools, ‘Do's and Don'ts’ and things to learn.
A business owner is already the accountant, salesperson, logistics manager, social media person, legal team, low-key therapist… your to-do list is never ending and it constantly feels crossing off one thing gets rewarded by adding about ten new ones.
I know it's overwhelming, but it doesn't need to be this way.
The Brand Story of MFD
Business owners will understand that they pay for anything in one of two currencies, their time or their money. If you don't want to spend one, it costs in the other.
Your business deserves obsession-worthy branding and dynamic marketing that makes you step into your credibility and grows with you. MFD Marketing Ltd. exists to take this pressure off your hands and treat your business as if it were ours by investing the time, energy and ideas that it deserves.
Drawing on a decade's experience of analysing businesses across 7 industries from 3 global consultancies, I learn your business and industry inside out and figure out what it needs, today and to grow with you in 10 years' time.
For each of our services it's not just about pretty aesthetics - I identify and attract your aligned clients, getting inside their minds quickly to learn what it takes to make an exceptional customer experience that positions you as the best from the rest. Every touchpoint in their journey with you stays aligned and consistent.
You make an investment, you get back future-proofed marketing that shows up in your enquiries, analytics and bookings, all whilst working for you and freeing up your time and mental energy.
Now, you can go back to running your business and soaking up the life of freedom that made you start it in the first place.
How MFD Works Differently
MFD Marketing lives by 3 Values at our core:
Radical Kindness
I won't take on work I can't deliver brilliantly: integrity over income, every time.
Loyalty, to me, shows up in the details: respecting your time, treating your business like it's mine and never making a promise I don't intend to keep. I'm known for my warmth - and that warmth means I'll always do what's right by you (even when that's harder than blindly agreeing with you).
Sometimes that looks like full alignment. Sometimes it looks like a loving but firm boot when you've fallen behind or need something held up to the light from a different angle!
Kindness without honesty isn't kindness; it's just comfort. You'll get both from me, in the right measure, at the right moment.
Clarity (delivered consistently)
I'm known for unmuddling brains. Ask my clients.
Clarity is the thing they come back for: the ability to see clearly when you're too close to it, sharpen the thinking and set the strategy back on track.
I'm not afraid to challenge you or hold you accountable. If it doesn't serve the business or the customer, it doesn't make the plan. That's not harsh - that's how premium strategy works.
When the internet is selling large claims and quick wins, I look the other way. Big results - SEO growth, social media traction, brand authority - are built from small, consistent actions over time. I work best with those who fully get this.
Badassery
Who cares if it's not a word. That's the whole point.
I'm here for the bold ones. The ones making moves, taking up space and making the kind of decisions that make other people take notice.
In my first marketing role, I went from an interviewer hesitating to hire me because she thought I was "too timid" to taking full control of the strategy and channels for a global digital network within a fortnight.
Nobody saw it coming and that's exactly the energy I bring to every client I work with.
We're not talking "exceeded expectations" in a corporate box-ticking way. We're talking "holy sh*t, I wasn't expecting that." Outcomes that stops people mid-scroll, mid-meeting and mid-assumption about what's possible for their brand.
That's the experience you deserve. And if you're the right client, it's exactly what you'll get.
We work with aligned clients who get it, then allow us to get it done.
If you’ve been reading to this point and want to unlock the same results, apply to work together and let’s have a discovery call to see whether we’re a good fit.