MFD x Able Design and Build

How Charlie went from having potential clients driving around to view his previous work, to having a multi-channel online presence to handle his marketing and bookings with high ease and low cost

Meet Charlie. The founder and owner of North Wales-based architectural and construction company, Able Design and Build.

The problem:

  • Able Design and Build had a website in infancy, built by someone else so it was unclear how to manage content and upload photos of work

  • It was discovered that the contact form on the website wasn't linked to the company email address, so potential submitted enquiries were falling into the void

  • The website wasn't responsive to device screens, not giving a great first impression for clients who often liked to use tablets/iPads or phones

  • The company had just created a new social media profile, but was unsure of what to post and didn't know how to use SEO to target local communities for potential work

  • The company's overall brand identity and artefacts were requested to be modernised

So, I worked with Able Design and Build and together we:

Website

  • Built a new dynamic and responsive website in WordPress

  • Transferred an existing domain across to the new website

  • Undertook training on updating gallery content with mindfulness of privacy (blurring out car number plates etc.)

  • Implemented a new contact form for enquiries and booking

  • Embedded the company's social media profile feed onto home page

  • Applied SEO across the website to target the desired locations and demographics for potential clients

Brand

  • Completed brand identity work to learn about the business and industry

  • Produced a mood board of options for a new logo for a modern update

  • On selection, created a finalised new logo for online and print

  • Designed new letterhead and compliment slip templates and printed business cards using new logo

  • Provided advice on image ideas for personal branding on website and social channels

The result:

·       A sleek and professional online presence to showcase the company's brand and professionalism to potential new clients

·       A consistent brand presence with designed artefacts for every touchpoint in the customer's journey

·       A low-cost, high-impact reach for new business using tactical content on their social media profile

If you would like support with creating or refreshing your business' brand image, having a website to sell your experience for you and/or maximising reach through your content on socials, schedule your free non-obligatory 30 minute discovery call and we can discuss your business and goals.

REQUEST CALL

Disclaimer: Since the completion of this work, I am saddened to say that Charlie passed away and subsequently Able Design and Build no longer exists. Therefore, this website is no longer live.

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