MFD x Movin On
How Phill went from drowning in text and Facebook messages, to promoting and booking his band easily all in one place
Meet Phill. The lead vocalist of North Wales-based Rock and Blues band, Movin On.
The problem:
· Fitting in rehearsals and gigs around a busy full-time job and young family, Phill was struggling to find even more time to balance admin for the band through his phone for taking enquiries and bookings and keep up with all the message trails
· The band had a website built for them by a friend, but it wasn't responsive to device screens and therefore not great when trying to show it to somebody in the pub on their phones
· As it was hardcoded, Phill also needed to contact their web developer friend (more text messages) whenever the band wanted to add newly learnt songs to their repertoire and photos from recent gigs to their Gallery page. The domain hosting was also handled by this friend, not giving the band full ownership over their website
· They had a social media page, but struggled with SEO and targeting their visibility towards other local towns that they could travel to play gigs in
· In addition to all of this going on, they knew they wanted to update their branding but just didn't have the time to think about it
So, I worked with Movin On and together we:
Website
· Built a new device-responsive website in WordPress
· Set up domain hosting in the band's account and advised them on maintenance
· Applied SEO to website content for targeting local networks
· Integrated their social media feed
· Provided a contact form to send submitted enquiries directly to the band's email address
· Provided training in ongoing content uploads for band to update their repertoire and gallery pages
Brand
· Designed a new logo for the band to add to their website and print collateral
· Developed brand guidelines for their new website
